First Choice Coffee partners with world leaders in coffee machine craftmanship: Nuova Simonelli
First Choice Coffee - the leading coffee supplier to the hospitality industry - has partnered with Italian manufacturer Nuova Simonelli to exclusively market its range of espresso machines in the UK and Ireland.
The move comes as First Choice expands its portfolio to offer its continually growing customer base a full range of market-leading equipment from automatic bean-to-cup, right through to state-of-the-art traditional espresso equipment such as Victoria Arduino - the premium brand from Nuova Simonelli.
Elaine Higginson, managing director for First Choice Coffee comments: “The range of traditional espresso machines including The Aurelia – the chosen equipment of the World Barista Championship competition – is the perfect addition to our proposition.
As leaders in the hospitality industry, we work with our customers to provide bespoke solutions to fit the demands of their operation and this new partnership allows us to offer a complete range of equipment. Coupled with our unrivalled service and Spyder telemetry, the partnership gives us an enhanced platform to further grow our market share.
“As Investors in Coffee, we pride ourselves on working with our customers to serve
the best coffee every time, which is perfectly aligned with Nuova Simonelli’s passion for quality and excellence.”
Maurizio Giuli, Marketing Director for Nuova Simonelli says: “We are delighted to be working with First Choice Coffee. We needed a partner that would help further strengthen our penetration of the UK market and there is no doubt that First Choice Coffee has the knowledge and experience to deliver this. We both have one thing very close to our hearts; a passion for quality coffee.”
First Choice Coffee is committed to working with existing UK and Ireland Nuova Simonelli distributors. Deryck Gaffney, Director of Coffeetech Ltd comments: “Having worked with Nuova Simonelli for many years, all of the team at Coffeetech are delighted at the exciting opportunity to supercharge sales of Simonelli products to new and existing customers alike. With our comprehensive understanding of the traditional espresso machine market, we look forward to forging a close working relationship with First Choice Coffee over the coming months. We are confident that this new relationship will provide numerous benefits to our valued trade and end-user customer as well as First Choice and Coffeetech.”
As sponsors of the World Barista Championship, Nuova Simonelli and First Choice Coffee will be instrumental in the 2010 World Barista Championship held in London, this June. The World Barista Championship – founded by the Speciality Coffee Association of Europe and the Speciality Coffee Association of America – focuses on promoting excellence in coffee, advancing the barista profession and educating the consumer on how great coffee should taste.
“The World Barista Championship is a highlight of the coffee calendar but this year’s final will also be a major event on the First Choice Coffee calendar as we will be installing the equipment for the competition and supporting the event with our new equipment partners. I look forward to seeing the passion that always exudes from the event and who will scoop this year’s title,” concludes Elaine Higginson.
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For more press information contact:
Charlotte Davies / Natalie Beard
William Murray Communications
T: 020 8256 1360
charlotte@williammurray.co.uk / natalie@williammurray.co.uk
For more information on First Choice Coffee contact:
Tracey Williams
T: 01908 275555
or visit www.firstchoicecoffee.com
